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Wednesday, August 29 • 12:00pm - 12:40pm
How NLP and Spark Can Enrich Your Customer Data in Salesforce - Mark Balkenende, Talend

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While Natural Language Processing (NLP) on its own is a powerful tool that can be used to extract insights from CRM systems such as Salesforce, when you couple the processing power of Spark with NLP, one can achieve even more insights and can be applied to a wide range of use cases. In this session, I will walk you through how NLP can be used to enrich enterprise data and improve customer data quality. You can learn how to build an automated data pipeline to train a model on your sample data and feed that data model to your integration project using Spark and some popular NLP libraries. We will debate whether you should build your own models trained with your industry-specific, labeled data, or use an out-of-the-box model like those built using Google’s API

avatar for Mark Balkenende

Mark Balkenende

Dir Technical Product Markeitng, Talend
Mark Balkenende is Director Technical Product Marketing at Talend. Mark is co-host of the web series "craft beer and big data". Prior to joining Talend, Mark has had a long career of mastering and integrating data at a number of companies, including Motorola, Abbott Labs, and Walgreens... Read More →

Wednesday August 29, 2018 12:00pm - 12:40pm PDT
Room 118