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Friday, August 31 • 4:00pm - 4:40pm
Marketing Your Open Source Project - Deirdre Straughan, Amazon Web Services

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Your open source project competes with millions of others for users, contributors, and perhaps financial support. To stand out from the crowd, your project needs... marketing. If that term makes you shudder, or you simply don’t think you know how to do it, this talk will help you understand the why and the how of open source marketing. We’ll discuss what marketing is (and isn’t), and why you need to do it. We’ll cover the open source marketer’s toolkit: code and related, text (docs, blogs, articles, books, etc.), video … and a logo/mascot! We’ll cover time needed to create different kinds of content (and some shortcuts), places to publish content, and how to make it easier to find, as well as communications channels, meetups and conferences, and social media. We will discuss the importance of community, and how a healthy community can be a key differentiator.

avatar for Deirdre Straughan

Deirdre Straughan

Open Source Content Lead, Amazon Web Services
Deirdré Straughan helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, and operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events... Read More →

Friday August 31, 2018 4:00pm - 4:40pm
Room 213
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