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Friday, August 31 • 4:00pm - 4:40pm
Generating Adoption: A Case Study in Open Source Marketing - Charles Dorner, Amazon Web Services

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Open source projects compete with millions of others for users and contributors. To stand out from the crowd, your project needs... marketing. If that term makes you shudder, or you simply don’t think you know how to do it, this talk will help you understand the simple ways you can market and see what will work best for you. We’ll examine what marketing is and review a case study on how we market Style Dictionary – with code, documentation, blog posts, video … and a logo/mascot! You’ll walk away with a new view on building community and how to make your own project a success.

avatar for Charles Dorner

Charles Dorner

Design Technologist, Amazon
Charles is a prolific inventor at Amazon, with more than 70 patents granted or pending. He focuses on customer experience and technology integrations and supports the Human Centered Machine Learning program at Amazon.

Friday August 31, 2018 4:00pm - 4:40pm PDT
Room 213