Vancouver, BC, Canada
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Friday, August 31 • 11:50am - 12:30pm
Panel Discussion: Why Open Source Marketing Matters: For Projects, Users and Vendors - Moderated by Wendy Cartee, VMware

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When people think of an open source “contributor” they are likely picturing the developers who contribute code. But open source projects require a variety of contributions--from development to documentation to release management to marketing. The role of marketing in open source is critical, but often overlooked and misunderstood. Marketing underpins the success of many open source communities, and when marketing strategy is executed proficiently, it enables these open source communities to thrive. Successful open source marketing builds a stronger ecosystem that bolsters the success of all involved, including project, vendors and users. In this panel, open source marketing leaders will discuss the role of marketing, provide examples of open source projects powered by marketing, and offer insight into how marketing teams from both enterprises and open source projects can partner together to achieve greater results.

avatar for Wendy Cartee

Wendy Cartee

Senior Director of Marketing, VMware
Wendy Cartee is senior director of product marketing for service mesh, cloud and container networking at VMware. She works on products and open source projects to drive enterprise user adoption. Wendy has been in open source for over a decade and helped form the Linux Foundation’s... Read More →

avatar for Chris Churilo

Chris Churilo

Event Manager, InfluxData
Chris Churilo is responsible for Product Marketing at InfluxData. Prior to joining InfluxData, she defined and designed a SaaS monitoring solution at Centroid, and prior to that she was the VP of product management at iPass and was the LOB for several cloud services that required... Read More →
avatar for Devin Davis

Devin Davis

VP of Marketing, Cloud Foundry Foundation
Devin has more than 15 years in enterprise technology marketing and communications. In that time, he’s marketed a spectrum of technologies including big data, IoT, software development platforms, security and small business tech. He has spent the past several years working in cloud... Read More →

Friday August 31, 2018 11:50am - 12:30pm PDT
Room 213