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Wednesday, August 29 • 4:50pm - 5:30pm
Why "Go social" and How to Communicate using Social Media - Arpana Durgaprasad, IBM

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This session would describe how the marketing landscape has changed with the introduction of social media, why there is a need to "Go Social", and how social media can be leveraged by companies and individuals to collaborate, learn, and innovate.

What attendees will leave with:
-Learn about importance of going social, how going social is expected, benefits, roadblocks, developing compelling content, using metrics and collective intelligence
-Discuss about selecting the right social media, how to use trends, building a persona, and how Social media helps you to learn through open exchange of information; and contribute and innovate: as an innovator and as a corporate citizen

avatar for Arpana Durgaprasad

Arpana Durgaprasad

Senior Information Developer, IBM
Arpana Durgaprasad is a Senior Information Developer for Open Systems Development. She has presented a session on Social Innovation in Open Source Summit –2017 and also has a Disclosure on methods to identify non-contextual words (http://priorart.ip.com/IPCOM/000242682).

Wednesday August 29, 2018 4:50pm - 5:30pm PDT
Room 213